La lecture à portée de main
Vous pourrez modifier la taille du texte de cet ouvrage
Découvre YouScribe en t'inscrivant gratuitement
Je m'inscrisDécouvre YouScribe en t'inscrivant gratuitement
Je m'inscrisVous pourrez modifier la taille du texte de cet ouvrage
Description
It contains 72 answers, much more than you can imagine; comprehensive answers and extensive details and references, with insights that have never before been offered in print. Get the information you need--fast! This all-embracing guide offers a thorough view of key knowledge and detailed insight. This Guide introduces what you want to know about Brand Loyalty.
A quick look inside of some of the subjects covered: Karmaloop - Traffic, Tobacco advertising - Customer loyalty, History of video game consoles (sixth generation) - Xbox, Intel - Early history, Operating system advocacy, Target market - The psychology of target marketing, Intel Corporation - Intel Inside, Visual brand language - Brand personality, Competitor analysis - Competitor profiling, Customer engagement - The need for customer engagement, Brand recognition - Importance, Monopolistic competition, Miniature wargaming - Scale, WALL-E - Religion, Brand awareness - Importance, Subscription business model, Vendor-managed inventory, PeopleSoft - Oracle Corporation, David A. Aaker - Aaker Model, Food marketing - Product, ITunes Store - Pricing model, Deal of the day - Business model overview, Prize (marketing) - Cereal prizes, Enterprise social networking - Applications, Brand equity - Construction, Adidas - Marketing, Digital omnivore - Implications for marketing, advertisers and publishers, Affinity marketing, Console manufacturer - Third-party support, First-mover advantage - Switching costs and buyer choice under uncertainty, Relationship management - Features of CCRM, Student marketing, First-mover advantage - Examples of switching costs, Alcohol advertising - Advertising, Business-to-business - Buying behaviour in a B2B environment, and much more...
Sujets
Informations
Publié par | Emereo Publishing |
Date de parution | 07 octobre 2014 |
Nombre de lectures | 0 |
EAN13 | 9781488802577 |
Langue | English |
Informations légales : prix de location à la page 0,1250€. Cette information est donnée uniquement à titre indicatif conformément à la législation en vigueur.
Extrait