InStore Marketing Leadership InStore Marketing Leadership

Description

InStore Marketing Leadership InStore Marketing Leadership

Informations

• Publié par: akajarym
• Nombre de lectures: 134
• Langue: Français
• Poids de l'ouvrage: 8 Mo

Extrait

InStor a e d  Marketing  Le er ship    

©2007 DechertHampe. Reproduction or copying of images is prohibited

DechertHampe & Company

Turning Interesting Insights into Profitable Solutions

Consumer / Shopper

Category / Product

Channel / Customer

Need States / Occasions Shopping Behavior Brand Loyalty

Market Structure Category Leadership Productivity / Profitability

Benchmarking Assortment Planning Store Testing

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Today’s Marketing Challenge

Customer Service

Our Brands

Consumer

Customer

Consumer Insights

Our Brands

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Info Technology

Our Brands

Account Mgmt.

Our Brands

DHC View of InStore Marketing

LABELS

DHC VIEW

“Arm’s length marketing” “The final four feet”             chasPoint of p   “First Moment of Truth” “ ur e”  

In      Store Marketing is the manifestation of the brand strategy at retail.    

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