Infographics Powered by SAS , livre ebook

The correct bibliographic citation for this manual is as follows: Travis Murphy. 2018. Infographics Powered by SAS : Data Visualization Techniques for Business Reporting . Cary, NC: SAS Institute Inc.
Infographics Powered by SAS : Data Visualization Techniques for Business Reporting
Copyright 2018, SAS Institute Inc., Cary, NC, USA
ISBN 978-1-63526-280-3 (Hard copy) ISBN 978-1-63526-356-5 (EPUB) ISBN 978-1-63526-357-2 (MOBI) ISBN 978-1-63526-358-9 (PDF)
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Contents
About This Book
About the Author
Acknowledgments
Part 1: Concepts
Chapter 1: Getting Started
Introduction
Infographics Today
The Goal
Chapter 2: Visual Tour of Infographics
Overview
Audience
Power of Infographics
Origins of Infographics
Types of Infographics
Artistic Infographics
Business Infographics
Information Fragments: A Common Subcategory
SAS Sees the Value in Infographics
Chapter 3: Art versus Science
Overview
Audience
Artistic Freedom versus Communication
Traditional Personas
Traditional Outputs
Spreadsheets
Dashboards
Reports
Email
Presentations
Infographics
Flexible Tools
Chapter 4: Changing Technology Landscape
Overview
Audience
Technology
Market Trends for Data Visualization
API Economy and the Age of Analytics
Technology Improvements Continue to Drive Innovation
Chapter 5: General Considerations for Designing Infographics
Overview
Audience
Analytics for Everyone
Data Visualization 101: The Basics
Data Accuracy
Storytelling
Foundations of Visual Perception
Elements of an Infographic
Quantitative: Data-Driven Elements
Subjective: Creative Elements
Designing an Infographic
Designing for Audience
Designing for the Non-designer
Top-Ten Infographic Elements
Infographic Toolkit
Chapter 6: Data to Insight
Overview
Audience
The Challenge: From Data to Insight
Exploring the Requirements Continuum
Exploring the Roles Continuum
Chapter 7: The Platform - a Business Engine
Overview
Audience
SAS and the Analytics Lifecycle
Data: Fuel for Decisions
Discovery: Make Data-Driven Decisions
Deployment: Drive the Business Where It Happens
Part 2: SAS Tools and Worked Examples
Chapter 8: The Tools: Software Used in this Book
Overview
Audience
Tools Overview
SAS Add-In for Microsoft Office
Capability Overview
Typical Use Cases
Tools Used
SAS Visual Analytics
Capability Overview
SAS Visual Analytics Capabilities
Typical Use Cases
Tools Used
SAS Code
Design Intent
Typical Use Cases
Tools Used
SAS Studio
Capability Overview
Typical Use Cases
Tools Used
Chapter 9: Worked Examples
Overview
Audience
Sample Files
Creative Content
Tools
Ready, Set, Go!
Chapter 10: Example 1: SAS and Microsoft PowerPoint
Overview
Audience
Sample Files
Getting Started with SAS and Microsoft Office
Step Zero: Start with a Mockup Design
Step 1: Open the Template in PowerPoint
Step 2: Connecting to SAS Visual Analytics
Step 3: Deciding What Content to Leverage from SAS
Report 1: The Sales Performance Dashboard
Report 2: Ad Hoc Analysis on Sales Performance
Step 4: Unifying the Content Elements
Step 5: Adding Elements to the Microsoft PowerPoint Document
From the Sales Dashboard: Report 1 Elements
From the Data Exploration: Report 2 Element
Step 6: The Final Touches
Step 7: Share the Infographic
Why Use this Approach?
Examples Gallery
Chapter 11: Example 2: SAS and Microsoft Excel
Overview
Audience
Sample Files
Enhance with Analytics
Step Zero: Create a Strawman Design for the Infographic
Step 1: Using SAS and Microsoft Excel
Step 2: Working with SAS Visual Analytics Report and Microsoft Excel
Step 2a: Insert the Heatmap
Step 2b: Insert the Word Cloud
Step 3: Add the Key Values from SAS Visual Analytics
Step 4: Using a SAS Stored Process inside Microsoft Excel
Step 5: Tell SAS Where to Put the SAS Stored Process Output
Step 6: Move the SAS Stored Process Output to the Desired Location in the Infographic
Using SAS Code Directly inside Microsoft Excel
Step 7: The Final Touches
Step 8: Share the Infographic
Examples Gallery
Chapter 12: Example 3: SAS Visual Analytics Infographic Inspired Dashboards
Overview
Audience
Sample Files
Step 1: Start with Your Idea and Rough Design
Step 2: Explore Your Data
Step 3: Build the Basic Infographic
Sales Performance: Set Up Our Basic Infographic
Top Container
Middle Container
Bottom Container
Step 4: Add some Approachable Analytics
Geo Maps: Bringing Data to Life
Add Some Advanced Analytics
Add Analytics Objects to Examples
Step 5: Add External Graphics
Add Custom Data-Driven Content
Step 5a: Adding the Data-Driven Content: Example using the Condegram
Step 5b: Adding Data-Driven Content: Third-Party Graphic
Step 6: Add Interactivity
Step 6a: Setting Automatic Actions
Step 6b: Adding an Additional Data-Driven Content Object
Step 7: Share the Infographic
Examples Gallery
Chapter 13: Example 4: SAS Code to Create Infographics
Overview
Audience
Sample Files
Using SAS Code for Data Visualization
Example 4.1: Custom Business Infographic Poster
Step 1: Design
Step 2: Required Elements
Step 3: Walking through the Code
Step 4: Run Time
Example 4.2: Social Media Tiles
Step 1: Design
Step 2: Required Elements
Step 3: Walking through the Code
Step 4: Run Time
Examples Gallery
Chapter 14: Where to Go from Here?
Overview
Audience
Which Approach Do I Choose?
Pathways and Training Resources
Free Video Library
Ask the Experts Series
SAS YouTube Channel
Future Trends
Open
Motion Infographics
Massive Data
Real-Time Infographics
Age of Automation
Crowd Sourcing / Data for Good
Hyper-Personalization
Evolution of Personal Productivity
Closing Comment
Bibliography
Appendix A: The Data - Why this Data? (Sample Data)
Data Overview
Data Location
Data Enrichment
Geographic Data Items
Other Data Items
Index
About This Book
What does this book cover?
A picture is worth a thousand words, but what if there are a billion words? This is where the picture becomes even more important, and this is where infographics step in. Infographics are a representation of information in a graphic format designed to make the data easily understandable, at a glance, without having to have a deep knowledge of the data. Because of the amount of data available today, more business infographics are being created to communicate the information and