Etsy Business , livre ebook

Entrepreneur Press, Publisher
Cover Design: Jane Maramba
Production and Composition: Eliot House Productions
2017 by Entrepreneur Media, Inc.
All rights reserved.
Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or further information should be addressed to the Business Products Division, Entrepreneur Media Inc.
This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.
The term Etsy is a registered trademark of Etsy, Inc. This publication has not been authorized, prepared or sponsored by Etsy, Inc.

Etsy Business: Everything You Need to Start a Successful Business , ISBN: 978-1-61308-369-7
Previously published as
Start Your Own Etsy Business , ISBN: 978-1-61308-367-3, 2017 by Entrepreneur Media, Inc., All rights reserved.
Start Your Own Business, 6th Edition , ISBN: 978-1-61308-300-0, 2015 Entrepreneur Media, Inc., All rights reserved.
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Contents
Start Your Own Etsy Business
Preface
What This Book Offers
Chapter 1
Discover What Etsy Has to Offer
What It Means to Be an Etsy Seller
Are You Prepared to Run Your Own Business?
Three Key Concepts You Need to Understand Right Away
Develop Realistic Expectations
Establish Your Business Correctly from Day One
Know Your Products and Your Niche Target Audience
Know the Importance of Ratings and Reviews
Who Is a Typical Etsy Seller?
Running a Business Requires Your Time
Every Successful Etsy Business Starts with a Great Idea and Planning
Dollars and Sense
The All-Important Business Plan
Figure out Which Product(s) You ll Be Selling
Start with a Passion
There are Other Places for Sellers to Sell
Chapter 2
The Many Responsibilities of Online Business Operators
Establishing Yourself as a Legal Business Entity
Figure Out What Skills You Still Need to Acquire
Basic Accounting and Bookkeeping
Customer Service
Inventory Management
Advertising Skills
Photography Skills
Social Media Skills
Writing Skills
Running a Business Takes Time
Acquiring the Equipment and Supplies You Will Need
Learn from Experienced Etsy Sellers
Meet Dorene Nowatzke, Proprietor of Columbia Fragrance Company
Advice for Defining Your Audience and Identity
Finding the Right Approach
Staying Visible Means Staying Relevant
Additional Thoughts
Chapter 3
Calculating Your Costs and Setting Your Prices
Define Your Product Offering
Define Your Audience
Determine What Equipment You Need
Choose the Right Materials and Supplies
Focus on Product Packaging
Figure Out Your Shipping Requirements
Calculate and Set Your Product s Retail Price
Start Building Your Inventory in Preparation for Opening Your Business
Consider Offering Product Bundles
Meet Kristen Berry, Proprietor of Miss Design Berry
Additional Thoughts
Chapter 4
Establishing Yourself as an Etsy Seller
Start Building Your Brand by Creating a Logo
Establish an Etsy Seller Account and Initially Create Your Shop
Getting Familiar with Etsy s Website
Understand Etsy s Fees
Setting Up Your Etsy Account: Required Information
Step 1: Set Your Shop Preferences Options
Step 2: Provide the Name of Your Shop
Step 3: Stock Your Shop
Step 4: How You ll Get Paid
Step 5: Set Up Billing
Your Etsy Shop Has a Unique Website Address
Adding Additional Information
Add Your Shop s About Section
Set Your Shop Policies
Explain Your Shipping Options and Policies
Link Your Social Media Account to Your Shop
Add Sections to Your Shop
Add Shop Updates on a Regular Basis
Create Your Personal Profile
Remember to Focus on Your Target Audience
Meet Joanne Simmons, Proprietor of SilverSculptor
Additional Thoughts
Chapter 5
Creating Your Product Listings and Product Photography
What You Say and How You Say It Are Equally Important
Create Attention-Getting Product Listings: A Step-by-Step Guide
Product Listing Step 1: Product Photography
Product Listing Step 2: Listing Details
Product Listing Step 3: Variations
Product Listing Step 4: Shipping Details
Product Listing Step 5: Add Search Terms
How to Take Professional-Quality Product Photos
12 Tips for Taking Great Product Photos
Meet Jane Katirgis, Co-Proprietor of Elegance Farm Homestead
Additional Thoughts
Chapter 6
Promoting and Marketing Your Etsy Shop
Your Marketing and Advertising Should Be Consistent with Your Brand
There s a Difference Between Marketing and Advertising
Reach Etsy s Community of Buyers
Popular Marketing Activities You Can Adopt for Your Etsy Business
Word-of-Mouth Works Best
Focus on Generating Repeat Business from Existing Customers
Rely on Your Positive Ratings and Reviews to Boost Your Credibility
Take Advantage of Etsy s Own SEO Tools
Become Active on Social Media
Establish a Company and Personal Facebook Page
Become Active on Twitter and/or Instagram
Pinterest as a Viable Tool for Etsy Sellers
Operating a YouTube Channel Allows You to Share Your Videos
Use Email to Your Advantage
Consider Starting a Website, Blog, and/or Newsletter
Plan and Execute a Public Relations Campaign
Take Part in Local and Regional Craft Fairs
Paid Advertising Typically Offers Faster Results, But at a Financial Cost
Use Etsy Advertising to Promote Your Etsy Shop
Determine If Advertising in Special Interest Publications Can Be Beneficial
Determine Your Advertising and Marketing Budget
Meet Jewelry Maker Luann Udell
Additional Thoughts
Chapter 7
Always Offer Top-Notch Customer Service
Ways to Handle Customer Service
Good Customer Service Requires More Than Just Saying Thank You
21 Strategies for Providing Top-Notch Customer Service
Meet Michelle Bold, Proprietor of Paintspiration
Additional Thoughts
Chapter 8
Growing Your Etsy Business
Always Keep Your Shop s Content Fresh
Seven Ways to Expand Your Business
Consider Expansion to Other Services
Meet Andrew Church, Proprietor of Bison Hill Stonecrafts
Final Thoughts
Appendix
Etsy Business Resources
Glossary
Index
Start Your Own Business
ON YOUR MARK . . .
P ART 1
THINK
CHAPTER 1
Introduction
CHAPTER 2
Taking the Plunge: Get Ready to Be an Entrepreneur
CHAPTER 3
Good Idea!: How to Get an Idea for Your Business
CHAPTER 4
Good Timing: Should You Launch Your Business Part or Full Time?
CHAPTER 5
Build It or Buy It?: Starting a Business vs. Buying One
P ART 2
PLAN
CHAPTER 6
Choose Your Target: Defining Your Market
CHAPTER 7
If You Build It, Will They Come?: Conducting Market Research
CHAPTER 8
The Name Game: Naming Your Business
CHAPTER 9
Make It Legal: Choosing a Business Structure
CHAPTER 10
Plan of Attack: Creating a Winning Business Plan
CHAPTER 11
Call in the Pros: Hiring a Lawyer and an Accountant
P ART 3
FUND
CHAPTER 12
All in the Family: Financing Starts with Yourself and Friends and Relatives
CHAPTER 13
Nothing Ventured, Nothing Gained: How to Find and Attract Investors
CHAPTER 14
Looking for Loans: The Ins and Outs of Debt Financing
CHAPTER 15
Fed Funds: How to Get Government Loans
GET SET
P ART 4
PREPARE
CHAPTER 16
What s Your Deal?: Negotiating Successfully by Cliff Ennico
CHAPTER 17
Site Seeking: Choosing a Location for Your Business
CHAPTER 18
Looking Good: Creating a Professional Image
CHAPTER 19
Stock Answers: The Lowdown on Inventory
CHAPTER 20
It s in the Mail: Setting Up Mailing Systems
CHAPTER 21
Charging Ahead: Offering Your Customers Credit
CHAPTER 22
Cover Your Assets: Getting Business Insurance
CHAPTER 23
Staff Smarts: Hiring Employees
CHAPTER 24
Perk Up: Setting Employee Policies and Benefits
P ART 5
BUY
CHAPTER 25
Buyer s Guide: Business Equipment Basics
CHAPTER 26
Business 24/7: Using Technology to Boost Your Productivity
CHAPTER 27
Net Works: Building Your Company Website
CHAPTER 28
Keep in Touch: Using Technology to Stay Connected
GO
P ART 6
MARKET
CHAPTER 29
Brand Aid: Building a Brand
CHAPTER 30
Marketing Genius: Advertising and Marketing Your Business
CHAPTER 31
Talking Points: How to Promote Your Business
CHAPTER 32
Sell It!: Effective Selling Techniques
CHAPTER 33
Now Serving: Offering Superior Customer Service
P ART 7
ENGAGE
CHAPTER 34
Net Sales: Online Advertising and Marketing
CHAPTER 35
Social Studies: Social Media Marketing
CHAPTER 36
Can You Relate?: Social Media Networking
P ART 8
PROFIT
CHAPTER 37
Keeping Score: The Basics of Bookkeeping by J. Tol Broome Jr.
CHAPTER 38
Making a Statement: How to Create Financial Statements by J. Tol Broome Jr.
CHAPTER 39
On the Money: Effectively Managing Your Finances by J. Tol Broome Jr.
CHAPTER 40
Pay Day: How to Pay Yourself
CHAPTER 41
Tax Talk: What You Need to Know About Your Taxes by Joan Szabo
APPENDIX
Business and Government Resources
Glossary
Index

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